Contact Lens Subscription Screen

UX Writing Challenge: Day 11

Scenario: An elderly user is doing a Google search to find an easy way to buy contact lenses online.

Challenge: Write a title and meta description for a website that sells subscription contact lenses delivered to a user every 30 days—convince them to try it.

Title: 60 characters max
Meta Description: 160 characters max

Approach: Assuring and confident 

Strategy: To convey trust and reliability, especially for products like contact lenses, it is pertinent to highlight keywords like safe, top brands, and 100% satisfaction guarantee. Next, to interest users in the subscription service, key details such as 'delivered to doorstep' and 'once a month' are included. Finally, the cherry on top of the pie is provided in the form of free delivery for the first month.