Credit Card Payment Error Message

UX Writing Challenge: Day 9

Scenario: The user is trying to rent a car using an application but the credit card on file has expired.

Challenge: Write them an error message so that they can correct the problem. The user may be vulnerable. Be clear, compassionate and concise.

Approach: Compassionate and clear

Strategy: It is important to be compassionate towards the user as the expiry of their credit card may be unexpected. By adding the copy "Time flies, doesn't it?" This shifts the blame away from the user before encouraging them to simply add a new credit card to make payment.